Cote d'Or is one of the most Belgian Chocolate brands these days. But it started out of a local pharmacy.
In the 17th century, Plessin-Praslin, a retired French army officer, suffered problems with digestion. His cook invented a new candy: a chocolate bonbon with almonds and sugar. In those days there was a strong belief that sweet products influenced digestion in a positive way. The praline was named after Plessin-Praslin. Pralines gained popularity in the higher classes of France and Belgium.
In 1857, Jean Neuhaus, a Swiss immigrant opened a farmacy in Brussels. The store turned slowly into a candy store. In 1883 Jean's son Charles registered the brand ‘Cote d’Or’. The store stayed in the family for generations. At the beginning of the 20th century the grandson of the founder experimented with fillings of bonbons. He created bonbons with cream filling, bonbons with liquid filling, and more. The small farmacy Jean founded one and a half century ago, grew out to one of the leading Belgian chocolate brands: Cote d’Or chocolate.
Nowadays, about 600 million Côte d'Or are bought each year in Belgium. Every day, Côte d'Or produces 1.3 million mignonnettes and two million Chokotoff toffees.